Nowadays, finding something entirely authentic can be a lot harder than you think. It’s an unfortunate reaction to simply having too many options out there to choose from.
It creates a comfort to the point where we can turn our brains off and simply focus on what works best for us. Without actually, of course, knowing what’s best for us. So, how do we get rid of that laziness? How can we start buying more consciously? Why is it even important? You’re about to find out.
What is conscious consumption?
A conscious consumer, in a nutshell, is someone who looks beyond the label. They are people who will want to know more about the company from which they are buying their purchases. After all, there is always a company motive to think about. When you purchase something from a company, you are, essentially, funding a company to continue doing what they’re doing. So, do you like what they’re doing? You need to do your research and find out.
When you opt to be a conscious consumer, you are putting yourself in the driver’s seat of making a decision for which brands you choose to support.
Why should we become conscious consumers?
Though it seems simple enough, doing that “homework” before you buy from a certain business or brand is not always as easy as it should be, and it takes effort to do it right. So, why does it matter at all?
It puts money in the pockets of the authentic companies
There are companies out there that are all about supporting proper sourcing and human rights. Or to put it another way, there are companies out there that do the right thing even when no one is looking, when there’s a cheaper but morally questionable way to do it. Those, even without knowing what they charge, are the companies that you want to support, right? Exactly.
It helps put a stop to child labor and human rights violations
The reasons why some companies and brands are able to charge the low prices are not ones that you want to know about, which i precisely why they keep them under wraps. These can include child labor or human rights violations: the cheaper they are to market, the cheaper they are to sell. So often, supporting the cheapest brand is not a good idea.
It helps the environment
Environmentally conscious businesses take ecology seriously, just as any business should. Some of them use little or no plastic, opt for biodegradable and recyclable package options, and keep the ocean clean. Sustainable manufacturing is something our planet desperately needs.
You are the one responsible for your health
Eventually, it’s about our health and the place we’re living. Do you know how many products right now in your house are toxic or somehow cause you sickness and allergies? Unethical businesses that couldn’t be less concerned about your health: there might be some unsafe substances being used in their products.
How to become a conscious consumer?
Do your research
Don’t be afraid to look the companies up on the internet if they’re business you think you’ll want to support long-term. A good place to start is NatureHub - an app to discover sustainable, green, and conscious businesses around you.
Another great place is Good World Shopper, a guide which rates companies for their social and environmental impact.
Search for tags or labels telling of ethical sourcing
A lot of companies understand that ethical sourcing — that is, commercial production without slave/child labor — is important to the modern customer. So, always look for the proof that will tell you one way or the other. If there is no tag, it’s a good bet right there that the sourcing is questionable.
Use your gut
Sure, your gut isn’t exactly scientific evidence, but if your gut is telling you something isn’t so good about the company you’re considering, put the product down, go home and do your research, then decide how you want to proceed.
Buy local, talk to business owners
It’s not that easy to track every part of the food and products you are buying. Even those labeled as organic, eco-friendly, or sustainable products aren’t 100% guaranteed to be so.
Solution? Buy directly from local producers and small businesses.
Why? Because you get the chance to directly talk to the business owners and find out more about the products you’re buying.
Join Conscious Saturdays
Conscious Saturdays is NatureHub's weekly super-curated digest of the most practical and actual tips on sustainability, conscious consuming, and healthy living. Every Saturday, you will receive an email with resources, advice, stories, and tips to answer all your question and help you transition to conscious consuming. You can subscribe to Conscious Saturdays at the bottom of this article.
Being a conscious consumer puts you on the right path to contribute in changing the world in a practical and meaningful way. Don’t shy away from it: embrace your power and make it work for you for a better world, one purchase at a time.
Join the budding community of conscious consumers now! NatureHub app is now available on both Google Play Store and iOS App Store. Download here.