Living, Food, Support Local

What Is a Conscious Consumer and Why Does It Matter?

In our day and age, finding something that is completely authentic can be a lot harder than you might want to think: it’s an unfortunate reaction to simply having too many options out there to choose from.

It creates a comfort to the point where we can turn our brains off and simply focus on what works best for us... Without actually, of course, knowing what’s best for us.

So how can we start buying more consciously? Why is it even important to do this? You’re about to find out!

What is a conscious consumer?

A conscious consumer, in a nutshell, is someone who looks beyond the label and wants to know more about the company from which they are buying their goods.

When you choose to be a conscious consumer, you are putting yourself in the driver’s seat of making a decision for which brand(s) you choose to support.

Why should we become conscious consumers?

Maybe it sounds like extra work, or it throws a wrench in your plans to go out there and simply support the cheapest company. It’s certainly easy to do, and it’s great for your pocket.

So why in the world is it important to do this right? Why does it matter? Why should we let it change the way we support our favorite brands?

It puts money in the pockets of the authentic companies

There are companies out there that are all about supporting proper sourcing and proper human rights.

Or to put it another way, there are companies out there that do the right thing even when no one is looking and when there’s a cheaper but morally questionable way to do it. Those, even without knowing what they charge, are the companies that you want to support, right?


It helps put a stop to child labour and human rights violations

The reasons that some companies and brands are able to charge the low prices they do are not ones that you want to know about — which is precisely why they keep them under wraps. These can include child labour or human rights violations all around the world.

The cheaper they are to market, they are to sell. So a lot of times, the cheapest brand is not a good idea.

You are the one taking action to not to be the victim

Eventually, it’s about our health and the place we’re living.

The truth is, we are living in a money-driven world with lots of ugly truths behind the food we eat and the products we use. If you're worried about some unsafe substances being used in the products you consume, it's time you rethink who are you buying them from and making sure it's an ethica business that is concerned about your well-being.

How do we become conscious consumers?

Search online and use apps

The internet and apps is great at telling you when something is off about a company in terms of having any skeletons in their closets. Don’t be afraid to dive deep in the research if they’re a company you know you’ll want to use long-term!

In case you’re feeling lost, a good place to start is our guide to 6 must-have apps for conscious consumers.

Search for tags or labels telling of ethical sourcing

A lot of companies understand that ethical sourcing — that is, commercial production without slave/child labor — is important to the modern customer.

So, always look for the proof that will tell you one way or the other. If there is no tag, it’s a good bet right there that the sourcing is questionable.

Follow your gut

Sure, your gut isn’t exactly scientific evidence, but if your gut is telling you something isn’t so good about the company you’re considering, put the product down, go home and do your research — and only then decide how you want to proceed.

Buy local, talk to business owners

It’s not that easy to track every part of the food and products you are buying. Even those labeled as organic, eco-friendly or sustainable products sometimes aren’t 100% guaranteed to be so.

Try to buy directly from local producers and small businesses.

Why? Because you get the chance to directly talk to the business owners, and a higher chance to find out more about the products you’re buying. Those business owners who care about whether their products contribute to something good in society tend to be happy to share things with their customers.

Being a conscious consumer puts you on the right path to contribute in changing the world in a practical and meaningful way. Don’t shy away from it: embrace the power and make it work for you for a better world, one purchase at a time.

Join the budding community of conscious consumers right now and help save the planet! The NatureHub Conscious Community app is now available on both Google Play Store and iOS App Store.

Download it here: Apple iOS   •  Android

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About NatureHub Staff

NatureHub is a platform to help people discover good, green, and socially responsible businesses around them.